Marketing ideas
Some of these we can do right now for nothing. A few need some budget but I genuinely think the ROI is worth it.
This is the most common reaction we get from the audience.
By focusing the marketing towards the response we know people will have =
"Omg, mind blowing!"/"Unlike anything iever seen!" is an easy win for brand recognition and hopefully ticket sales.
I really believe in the show, and the overarching amazement and genuine shock of the audience after they watch the show gets me really excited to share some of these marketing ideas.
A lot of UK circus's seem to copy the Extreme poster which is also the website hero image. The problem is it puts us in the same bracket as every other circus in the country before anyone has even read a word. The promo video fixes that immediately. Autoplay, muted, full width. They see the FMX, the globe, the production value and they already understand this is different. We already have the video. This is just about putting it in the right place.
- Use last year's promo, no new filming needed
- If you can tell me where the site is hosted I can look at doing this with you. It may just be uploading the video file.
The current chat pop-up captures nothing and wins nothing. For most visitors, especially older ones who are already on the site ready to buy a ticket, it is a distraction that gets in the way of them navigating to checkout. It interrupts the one thing they came to do. Replacing it with a postcode and email sign-up tied to a free ticket draw does three things at once. It removes the friction, it captures useful data, and it gives people a genuine reason to hand over their details.
- Mailchimp free tier handles the automation
- List grows every tour. More valuable every year.
Every ticket, printed and digital, should have a specific, direct ask. Not just "follow us." Tell them exactly what to post and where. People who have just seen this show are genuinely blown away and they want to share that. We just need to point them in the right direction.
- Just an update to the ticket template. Costs nothing.
- Add the @handle to the physical ticket too
- The most likely person to recommend us is the one who just walked out
We film a performer doing something specific and challenge people to copy it. Best attempt in each upcoming city wins VIP backstage access. Only runs for cities not yet visited so it stays urgent as the tour moves forward.
- Both need one short video shoot. Performers and location are already on-site.
- VIP backstage sounds like a big prize but costs us nothing
- National: pitch a pre-filmed performer segment to This Morning, Lorraine, BBC Breakfast. Promotes the full tour. No travel needed. The clip drives people to check their nearest date.
- Local on arrival: when we land in a new city, week one, book local radio and press with whoever is already on the ground. Organised in advance, not scrambled on the day.
- One PR contact who handles both. Single cost, repeated across every city.
Branded backdrop near the entrance with a show prop. The bike, a costume, a fire element. The @handle and hashtag printed big enough to appear in every shot. Props are already on-site.
- Good lighting is what makes people actually use it. That is the main cost.
- The most visually striking prop makes the best backdrop
Instant print booth where people pick a branded background. Next to the FMX bike, inside the water globe. They share the digital version on social too.
- Hire companies exist. No need to own the equipment.
- Digital copy shared to social means more reach for free
A POV shot from the FMX rider. Something that looks like a sports or action campaign, not a big top. Brief a designer around speed, action, spectacle. The same image becomes the social thumbnail, bus shelter ad, and email header.
- One image that looks like nothing else beats beautiful design that blends in
- One shoot, used across everything